Our Methodology

I-CRAVE MATHS™

PEDAGOGY INTO PRACTICE


Our I-CRAVE Maths™ Methodology was developed by Maths Australia CEO & Director, Esther White. It informs everything we offer and systematises the latest pedagogical research to make maths the simplest subject in the world for teachers, assistants and students to understand, master and enjoy.

Our focus at Maths Australia is to educate teachers in research and evidence based pedagogy and to provide them with smart, multi-sensory and developmentally relevant solutions that they can bring to their students, confident of their success.

Since 2000, we've been diligently testing how to most effectively integrate research to provide outstanding numeracy outcomes for both neurotypical and neuro-divergent students.

Core Methodology

I = IDENTIFY - To offer effective instruction, you must know the student's current level of mastery. Through a sequential series of simple-to-use assessments, you'll identify the foundations that are - or are not - in place for us to build upon and hence where to begin.

C = CONCRETE - Every lesson begins with accurate demonstrations using the relevant hands-on manipulative tool (integer blocks or advanced kit) to build rectangles and create understanding for application in real life.

R = REPRESENTATION - The student draws their own proportionately accurate representation of what they have just built. Much like a dog could look more like a dinosaur if the proportions are inaccurate, so too representations in base ten must be accurate to enable the student to understand this foundation of number (e.g. no bundles).

A = ABSTRACT - Show the symbols and teach the rules of the language of maths accurately. With understanding from the concrete and representational stages, the student can both encode and decode with confidence and ease.

V = VERBAL - Consistently engage the student in dialogue to enhance their learning and to check whether your teaching has been clear and accurate. Have the student teach the lesson back to you to check for understanding.

E = EXPLICIT - Explicit Instruction refers to that which is clear, accurate, precise and transferable. Ensuring absolute congruency between the models used, the representations drawn, the squiggles written and the verbal instructions given for application in everyday life.

Visual Overview


About Esther White 

CEO & Founder - Maths Australia
Leading Multi-sensory Maths Specialist
Developer of I-CRAVE Maths™ Methodology
Dyscalculia Specialist (DUK)

Esther is driven by a clear mission: to ensure every Australian child has the opportunity to build a strong foundation in mathematics, no matter their learning style or starting point.

With over 24 years of experience, Esther brings a unique blend of warmth, clarity, and practical expertise to everything she shares. She presents a structured, research-informed approach to maths mastery through her signature I-CRAVE Maths™ Methodology—a hands-on, step-by-step framework that simplifies teaching and transforms learning.

Through comprehensive training and a fully integrated numeracy program, Esther equips educators with the tools, confidence, and strategies they need to make maths meaningful, engaging, and accessible for all learners.

Esther White's TEDx Talk

The following TEDxBells Beach presentation by Esther White, CEO and Founder of Maths Australia, outlines the simplicity of a methodology based on teaching maths as a language. This, and her I-CRAVE Maths™ Methodology informs all that we offer so that you too can transform your student's numeracy outcomes.


Educator Training and Accreditation

We provide practical, step-by-step training for teachers, tutors, and support staff to confidently implement the I-CRAVE Maths™ Methodology. Our educator training and accreditation programs are designed to support effective instruction across all learning environments. With a focus on hands-on learning and real classroom application, we equip educators to deliver structured, targeted maths lessons that work—for every student, at every level.

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